Cinema Previews

Another way for film trailers to be distributed is to be shown before another film in the cinema previews. This is a great way to get the trailer seen by the target audience. The film trailer will be shown before films or the same genre or certification, in order for it to be shown to the audience who is most likely to go and see the film. This saves money by showing it directly to the audience that it will appeal to, rather than showing it on TV where it is shown to a general audience. I would show my trailer before films that are of a horror/action/supernatural genre, and are a certificate 15. This is because my film will be quite scary and gory, leading to a 15 certificate, but not so much that it will need to be an 18.