Audience Profile

Here is my audience profile. Here I can put together and see what my target audience is like, what existing products appeal to them and what is popular with the age group.

My target audience is young people as people aged from 15-18 and 19-24 make up the majority of horror film audiences. Although the genre is popular with both genres, it is less popular with females. I aim to challenge this and make a film that will appeal to both genders.

This mood board shows some of the popular items that people in my age group would buy or use. I can see from this that my audience use a lot of social media and web 2.0. This provides a great platform for me to show my trailers and get them to the target audience. It also means that the audience can stay connected to my product and get updates and news, creating hype leading up to the release of the film. My target audience also attend the cinema frequently and visit DVD stores, meaning that it would be very effective for me to reach the target audience through theatrical trailers shown in the cinema and posters put up in DVD stores.