Film Trailer Research

I began my project by researching the definition and purpose of film trailers in order to understand how they work and what I will need to achieve in order to make my trailer successful.

The definition of a film trailer is "A short promotional film for a forthcoming feature film. By showing significant and exciting moments with fast cutting, dramatic music and an intense commentary. It aims to create a need and desire in the audience to see the film."

A film trailer has to do many things in a very short time in order to promote the film well. These include:

• making the film seem exciting and interesting
• raising the expectations of the film for the audience
• promoting the stars of the film
• making the genre of the film obvious
• generating interest in the characters
• outlining the story/plot without giving too much away
• highlighting the main action and dramatic scenes
• showcasing the USP of the film
• highlighting members of the production team such as directors