Audience Profile

Here is my audience profile. Here I can put together and see what my target audience is like, what existing products appeal to them and what is popular with the age group.

My target audience is young people as people aged from 15-18 and 19-24 make up the majority of horror film audiences. Although the genre is popular with both genres, it is less popular with females. I aim to challenge this and make a film that will appeal to both genders.

This mood board shows some of the popular items that people in my age group would buy or use. I can see from this that my audience use a lot of social media and web 2.0. This provides a great platform for me to show my trailers and get them to the target audience. It also means that the audience can stay connected to my product and get updates and news, creating hype leading up to the release of the film. My target audience also attend the cinema frequently and visit DVD stores, meaning that it would be very effective for me to reach the target audience through theatrical trailers shown in the cinema and posters put up in DVD stores.      

Horror Genre, Conventions and Audience Research

Film Trailer Research

I began my project by researching the definition and purpose of film trailers in order to understand how they work and what I will need to achieve in order to make my trailer successful.

The definition of a film trailer is "A short promotional film for a forthcoming feature film. By showing significant and exciting moments with fast cutting, dramatic music and an intense commentary. It aims to create a need and desire in the audience to see the film."

A film trailer has to do many things in a very short time in order to promote the film well. These include:

• making the film seem exciting and interesting
• raising the expectations of the film for the audience
• promoting the stars of the film
• making the genre of the film obvious
• generating interest in the characters
• outlining the story/plot without giving too much away
• highlighting the main action and dramatic scenes
• showcasing the USP of the film
• highlighting members of the production team such as directors

Plan

Brief
Genre research
History of the genre
Audience demographic and psycho-graphic profile
Codes and conventions
Narrative theories
Deconstruction of media texts
Production Plan
Script and synopsis
Storyboard
Animatic
Location report
Test Shots
Casting
Costumes
Health and safety assessment
Prop list and final locations
Shoot first draft
Edit first draft
Codes and conventions of ancillary texts
Plan ancillary texts
Draft ancillary texts
Final edit of film trailers
Evaluation

Mark Scheme (Planning)

Marks out of a total of 20
Minimal 0-7 Basic 8-11 Proficient 12-15 Excellent 16-20

• research into similar products and potential target audience
• organisation of actors, locations, costumes and props
• shortlists, layouts drafting, scripting and storyboarding
• time management
• presentation of the research and planning
• use of digital technology and ICT presentation
• communication skills

Each area is marked as Minimal/basic/proficient/excellent 

A2 Coursework Project Brief

For my A2 coursework I have decided to chose the following brief:

 A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

•a website homepage for the film;

•a film magazine front cover, featuring the film;

•a poster for the film. 

I will be completing the two options of a film magazine front cover and a poster for the film.

The genre of my film will be a hybrid of horror/action. I will create 3 trailers, one which is 2 minutes long, one which is 30 seconds long and one which is 15 seconds long. 

Different Music Videos

Brief - Select 5 different music videos of different genres.

1. Health - "Tears"
I liked this video because it is very unique and adds a story to the music playing.
The video is quite graphic which goes with the heavy style of the music, however this may cause some people to feel uncomfortable and only appeal to a niche audience.

2.Storm Queen - "Look right through"
This video is good as it is full of quirky and interesting scenes that keep the audience entertained throughout the duration of the song. It follows a lose story-line but in other places is completely random and does not go particularly well with the music.

3. Toro Y Moi - "So many details"

This video is good as it follows a basic plot which changes locations in order to get a wide variety of shots and keep the audience entertained.

4. Bring me the horizon - "Can you feel my heart"
I like the video as it goes well with the lyrics and the style of the music.

Eminem - "Without Me"

I like this video as it is funny and upbeat to match the song. It follows a basic plot with some extra scenes for extra humor.