Successful Horror Trailer - Paranormal Activity

Here I will be showing some trailers from horror films that were very successful at the box office.

Paranormal Activity was a highly successful film and it's trailer was quite unique. This trailer uses common conventions by using shots from throughout the film to summarize the narrative and show some of the most tense moments. However, this trailer also uses unconventional techniques such as showing the audience's reaction to the film alongside some of the more intense clips of the film. They used the audience's reaction to create a more creepy atmosphere as we can see how everyday people react to the film, rather than just guessing how good the film will be from clips of the film. This is a great advertising technique as it shows people how others reacted to it, showing how scary the film is,  and convincing more people to go and see it. This trailer was successful as it drew the audience in with the audience reaction and the clips of the film, with the increasing pace and cliffhangers.

In my trailer I will aim to use the pacing techniques seen here in order to maintain the audience's interest and lead up to a suspenseful ending in order to make the film appealing and make people want to go and see it.